Sales Executive - Singha Cement (Pvt) Ltd

Singha Cement (Pvt) Ltd
Peliyagoda, Sri Lanka
Job Category: Sales & Marketing

Sales Executive

JOIN A GLOBAL LEADER IN CEMENT MANUFACTURING!

Singha Cement (Pvt) Ltd is a 100% owned subsidiary of Penna Cement Industries Ltd, India, which is part of Ambuja Cement—one of the largest and most trusted cement manufacturers in India. We pride ourselves on delivering high-quality building materials that power infrastructure growth across the region.

We are seeking smart, competent, and energetic candidates who are motivated to drive our sales initiatives and expand our market presence in Sri Lanka.

Key Responsibilities:

• Visit dealers and potential distributors regularly to build network strength.
• Promote the company's cement brand and educate stakeholders on product benefits.
• Generate new leads and proactively develop the customer base.
• Achieve assigned monthly sales targets consistently.
• Conduct market surveys and competitor analysis to identify growth opportunities.
• Maintain strong, long-term relationships with existing customers.
• Support the company’s branding and promotional activities in the field.

Candidate Profile:

• Successful completion of GCE A/L or an equivalent qualification.
• Minimum of 2 years' experience in the hardware field or construction industry sales.
• Well-organized, responsible, and equipped with strong problem-solving skills.
• A team player with a high level of dedication and integrity.
• Target-driven, time-oriented, and able to work in a fast-paced environment.
• Age below 40 years.
• Must possess a motorbike with a valid riding license.

Benefits:

• Attractive fixed monthly salary with performance-based sales commissions.
• Allowances for motorbike maintenance and fuel.
• Excellent career growth opportunities within a global organizational framework.

If you are ready to take on this challenge, please send your CV to hr@singhacement.com. Please mention the position applied for in the subject line of your email.

Human Resources Department,
Singha Cement (Pvt) Ltd,
44/1, New Nuge Road, Peliyagoda.

Closing Date: February 6, 2026

The Dynamics of Industrial Sales and the Hardware Market in Sri Lanka

The construction sector remains a cornerstone of Sri Lanka's economic infrastructure. Specifically, the cement industry drives development, creating a vast network of dealers and hardware retailers across the island. For Sales Executives, this provides a resilient career path where success is built on feet-on-the-street activity and the ability to influence technical decision-making at the distributor level.

Working for a global entity like Singha Cement, under the Ambuja Cement umbrella, offers professionals exposure to world-class supply chain standards and large-scale marketing strategies. This role is ideal for those who enjoy mobility and building face-to-face business relationships in a high-demand industry.

Why Pursue a Sales Career in the Construction Industry?

• High Earning Potential: Benefit from a performance-driven structure where commissions directly reward your hard work and target achievement.
• Network Building: Develop a massive professional network consisting of hardware owners, civil contractors, and industrial distributors.
• Field Autonomy: Enjoy the freedom of managing your own territory and schedule while representing a globally recognized brand.
• Market Intelligence: Gain unique insights into the economy by monitoring construction trends and competitor movements on the ground.
• Career Stability: As building materials are essential goods, the demand for skilled sales professionals in this sector remains consistently high.

Tips for Success as a Sales Executive in Hardware

Success in cement sales isn't just about the product; it's about reliability. Ensure you follow up with dealers promptly and assist them with inventory management. Understanding the technical specifications of cement—such as setting times and grade strengths—allows you to act as a consultant rather than just a salesperson. Building trust with retailers is the fastest way to increase your "shelf share" against competitors.

Leveraging digital tools for route planning and reporting can save time and increase your efficiency. Additionally, staying updated with local infrastructure projects will help you identify large-scale lead opportunities before they hit the general market.

Explore More Career Opportunities and Insights:

Don't forget to regularly check our main job portal for the latest vacancies across various sectors in Sri Lanka. For in-depth articles on resume building, interview preparation, and industry trends, Read our Career Guidance Articles.