Social Media & Brand Coordinator - Double XL (Pvt) Ltd

Double XL (Pvt) Ltd
Dehiwala, Sri Lanka
Job Category: Media & Advertising

WE'RE LOOKING FOR A Social Media & Brand Coordinator

At Double XL, we create more than fashion we build confidence. As Sri Lanka's pioneering plus size fashion brand, we empower real people to live large and love themselves. We're looking for a creative and driven person to join our team.

Your Role:

• Support day-to-day digital marketing activities.
• Coordinate content posting on social media platforms (Instagram, Facebook).
• Help with campaign planning, influencer outreach, and promos.
• Support photo/video shoots and content creation.
• Work closely with the CEO & design team on brand promotions.

What We're Looking For:

• Basic knowledge of Canva, Instagram, Facebook.
• Good writing skills for captions, messaging, and replies.
• Bonus if you know Meta Ads, Shopify, Wix, or Google tools.

Email your resume to: CAREERS@DOUBLEXL.LK

Closing Date: 07/08/2025

How to Create an ATS-Friendly Resume:

Ensure your resume gets noticed by Applicant Tracking Systems (ATS) used by top employers. Learn how to format your resume correctly, use the right keywords, and avoid common mistakes. Read our detailed guide on Creating an ATS-Friendly Resume.

Thriving in Sri Lanka's E-commerce and Digital Marketing Landscape

Sri Lanka's e-commerce and digital marketing sectors are experiencing rapid expansion, driven by increasing internet penetration, mobile usage, and a growing consumer preference for online shopping. This dynamic environment presents exciting opportunities for professionals looking to build careers in areas such as social media management, content creation, digital advertising, and brand coordination. Businesses across various industries, especially in fashion and retail, are heavily investing in their online presence to connect with customers and build brand loyalty.

Working in this vibrant landscape means you'll be at the forefront of digital trends, contributing to innovative campaigns and directly impacting brand visibility and customer engagement. It's a field that demands creativity, adaptability, and a keen understanding of digital consumer behavior.

Why a Career in Social Media & Brand Coordination?

• Creative Expression: This role allows you to blend creativity with strategy to tell a brand's story and engage audiences.
• High Impact: Your work directly influences brand perception, customer loyalty, and ultimately, business growth.
• Dynamic Field: Social media and digital marketing are constantly evolving, offering continuous learning and new challenges.
• Versatile Skills: You'll develop a broad range of skills including content creation, analytics, community management, and campaign execution.
• Industry Relevance: Digital presence is crucial for almost every business today, ensuring strong demand for these skills.

Tips for Excelling as a Social Media & Brand Coordinator:

To truly shine in this role, cultivate a strong understanding of current social media trends and platform algorithms. Develop your storytelling abilities through compelling visuals and engaging copy. Proficiency in graphic design tools like Canva is a great starting point, but exploring more advanced tools like Adobe Photoshop or Illustrator can elevate your content. Learn about **audience segmentation** and how to tailor messages for different platforms and demographics. Familiarity with **social media analytics** will help you track performance and refine your strategies. Beyond technical skills, strong **communication and interpersonal skills** are vital for collaborating with internal teams and external partners like influencers.

Consider taking online courses or certifications in digital marketing, social media marketing, or content strategy to further enhance your expertise and stand out in the competitive job market.

Explore More Career Opportunities and Insights:

Don't forget to regularly check our main job portal for the latest vacancies across various sectors in Sri Lanka. For in-depth articles on resume building, interview preparation, and industry trends, Read our Career Guidance Articles.